Equinoa
Leading Inbound Marketing in San Francisco
Background:
McKinsey needed a reliable partner to build custom surveys for peer review of management teams in a global bank.
Equinoa:
- Consulted with the bank stakeholders to identify workflow
- Proposed several design patterns
- Executed and hosted the custom surveys within a week
- Helped the end users so they can make the most of this customized tool
Results:
McKinsey gathered reliable data, and both consulting agencies made a great impression on the final client.
