UserZoom

UserZoom:
Convincing Fortune 500 clients is a difficult job. Cold calls were not delivering, and emailing was time-consuming. They decided to take action. UserZoom needed to refresh its brand and develop an online lead generation tool. Equinoa showed disruptive ways to outmarket competition. 

Equinoa:
- Analyzed market trends and key success factors
- Tailored online positioning
- Designed and built online lead generation tools including a website, blog, and content management system
- Consolidated SEO strategy
- Analyzed and tracked lead generation with AdWords