UserZoom:
Convincing Fortune 500 clients is a hard job. Cold calls were not delivering, and emailing was time consuming. They decided to take action. UserZoom needed to refresh its brand and develop an online lead generation tool. Equinoa showed disruptive ways to outmarket competition.
Equinoa:
- Analyzed market trends and key success factors
- Tailored online positioning
- Designed and built online lead generation tools including website, blog, content management system
- Consolidated SEO strategy
- Analysed and tracked lead generation with AdWords
